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CultureSmart!Consulting
The smarter approach to culture!
CACTUS
LANGUAGE TRAINING- CultureSmart!Consulting is delighted
to announce a new partnership with Cactus Language Training.
Together we will offer a new course integrating language
and cultural training. Language is an expression of culture
and vice versa. We have created a course which reflects
the inherent synergy between the two fields and brings them
together with coherence and clarity.
Cactus
and CultureSmart!Consulting both share common approaches
to training - participative, informative, and directly applicable
to the world outside the training room. Between us we have
many years of experience working on a global platform, delivering
programmes to individuals, SMEs and blue-chip corporations.
Cactus designs and delivers language training programmes
- 1:1, group, in-company, online, full immersion. By combining
this with CultureSmart!Consulting's unique experiential
training approach to becoming multi-cultural, such a pooling
of knowledge, skills and experience offers companies powerful
synergies, a challenging and stimulating training experience,
and great value programmes.
Find
out more in our 'partners' section.
UK
TRADE AND INVESTMENT- Due
to the success of our previous seminars on working with
the BRIC countries, two more seminars have now been added:
Thursday
5th March: Working with Poland
Wednesday 11th March: Working with Spain
For
more information or to register, please visit the UK Trade
and Investment website: www.uktradeinvest.gov.uk/ukti/london
or contact CultureSmart!Consulting.
BUSINESS
SCHOOL MODULES -We deliver our accredited Cultural Intelligence
(CI) modules to a number of business schools around the
world in response to the disappointment of many multi-nationals,
to the increasing lack of 'people skills' of many business
school graduates. It is important to remember that all of
the so-called BRIC economies are relationship-oriented cultures.
If we cannot comfortably relate to such cultures, how will
we succeed in joint ventures?
Contact us regarding our tailor made modules, and how we
can work together to add value to your present business
course portfolio.
THE
COST OF CULTURAL DIFFERENCE- Robert
Diamond, president of Barclays Capital, has found out the
hard way that ignoring corporate cultural differences can
harm your business. Just eight weeks after the acquisition
of Lehman Brothers' US business much of the senior talent
has left. Mr. Diamond's famous 'knee-jerk' approach of weeding
out non-team players did not sit well with those he wished
most to keep: "That approach is a style that is anathema
to many of Lehman's senior bankers who Mr. Diamond wants
to retain, as well as the European bankers he'd like to
attract". Mr. Diamond should have remembered that "M&A
and other parts of investment banking tend to be personality
and relationship driven (…)" (FT November 3rd
2008)
Another
example of how ignoring cultural differences can harm your
business:
Responding to the many problems troubling the first Marks
& Spencer store on the Chinese mainland, Sir Stuart
Rose, executive chairman of Marks & Spencer, admitted
that the company 'had misunderstood the local market' when
they assumed the Hong Kong sizing will also apply to the
mainland. 'Shanghai clothing sizes were based on Hong Kong
sizing, but the smaller sizes rapidly sold out'. (FT
February 10th 2009). Remember, a little cultural research
goes a long way!
Don't
ignore your organisation's need for inter-cultural skills
in your management training policies.
We
look forward to hearing your training needs and enquiries
on +44 (0)20 8446 2440 newsletter@culturesmartconsulting.com
Yours,
THE CULTURESMART!CONSULTING Team
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