CultureSmartConsulting
Case Histories
1.
Japanese Retail Chain moves into the UK
CultureSmartConsulting advises and trains top/middle management
of a Japanese overseas clothing-store chain in British retail culture.
By understanding the behaviour of UK shoppers, the company is able
to effectively adapt store design, product stock, and their
approach to internal training to successfully meet the needs of
their new target market.
2.
Multinational opens Call Centres in India
A
European multinational achieves and maintains maximum customer satisfaction
in their new Indian call centres via our unique holistic approach
to cultural training and resources. By creating the appropriate
physical and emotional environment reflecting the call centres'
target cultures (including empathy and voice training), the client's
staff feel more confident and less self-conscious, enabling their
natural empathetic skills to emerge, and resulting in genuine and
efficient communication with the customers.
3.
Cross-Border Merger hits Cultural Snags
A
large UK multinational acquires a small, niche family-run business
in California. Management techniques vary greatly and are resisted
by the acquired company. CSC's programmes bring both sides together
to understand the context of each other's behavioural styles, enabling
them to jointly negotiate how best to utilise the strengths of both
approaches, thereby enhancing the progress of the entire team.
4.
Sensitising Workforce to Inter-Cultural Awareness
Although
time and budget may restrain training options, this French cosmetics
company interacting globally with a wide variety of cultures requires
all its staff to recognise the importance of cross-cultural awareness
as an essential management skill, resulting in more productive multi-cultural
team-working.
CSC
runs a series of 'Lunchtime Learning' sessions, consisting of 3-hour
working lunches, where all participants benefit from an experiential
awareness of moving from a mono-cultural to a multi-cultural mindset
and the beneficial effect this has on their internal and external
working relationships… all at c.$50
per head!
5.
Major Financial Institution moves into Eastern Europe
The
emerging economies of Eastern Europe are complex and diverse, earning
it the nickname 'the new Wild West'! Our programme
for this client equips their managers with a wider understanding
of the context for the attitudes and values of their target markets
and how they impact differently on each culture's respective history,
geography, economy, education etc. By gaining a broader sense of
these dynamics, the participants feel far more confident to deal
effectively and sensitively with their East European counterparts.
6.
NGO help 'Parachuting' Staff into Crisis Zones
How
can people communicate efficiently and effectively cross-culturally
when one month they are in Zaire and the next in Guatemala? Our
seminars for this globally renowned and respected charity deliver
a simple and powerful way to 'hit the ground running' in any diverse
cultural environment, encouraging and maintaining cooperative and
harmonious relationships from the word go.
7.
IT & Sales Departments just don't see Eye-to-Eye!
This
well-known credit card client's sales-force want to head out and
close deals, yet the IT support systems not yet in place hold them
up. Familiar scenario? Even company departments have their own distinct
'cultures', approaching joint company goals from different points
of view. Our programme enables teams from disparate divisions to
understand and appreciate each other's diverse priorities, then
navigate their own individual goals through them without becoming
frustrated by their colleagues' behaviour.
8.
Police Force focus on Diversity within Community
Our
brief was to make police officers more culturally sensitive and
aware of the diversity within the communities they police. Our first
consideration was that the seminars include representatives from
their region's diverse ethnic and societal cultures as well as the
police officers themselves. The programme thereby achieved the original
brief from both perspectives, cultural & poice. From this standpoint,
a greater sense of cooperation and trust alongside deeper mutual
understanding led to a healthier, cooperative overall environment.
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